A Quality Website TO Match The Quality Of Your Services
Content, structure and functionality planned to showcase your expertise and achieve your objectives
Does Your Current Website Meet Your Market’s ‘Hygiene Standard’?
In today’s ‘google everything’ environment, consumers of professional advice have a luxury of options when selecting who can best solve their problems. A review of a businesses website is considered a standard due diligence process for the majority of prospective clients (both website users and those who are referred to you by existing clients). This means that simply ‘having a website’ is no longer sufficient. You risk being flagged by a potential client or referral partner as the unfavoured option at best, or discounted entirely at worst.
Your visitors expect your website to inform, educate, engage, and provide a convenient method of interaction – in a personalised manner. Unfortunately most websites we see are still driven by design. Web developers and web designers are solely focused on creating a website that is pleasing to the eye. Whilst aesthetics do have their place, professionally showcasing your expertise in a way that helps a prospect move forward to the next step with confidence should be the main priority.
At Butler & Co we bring web development back to where it belongs, a strategy to engage with your ideal client, showcase your expertise, and a sensible mechanism that invites them to an offline or online face to face meeting. We start with helping to create a sensible Online Marketing Strategy, defining your ideal client and how best you can reach them and engage with them. We begin with the end-result in mind.
Scientists In Web Development
We follow an efficient and effective process for the planning of web development projects to make sure that we understand your requirements and the needs of the clients you want to attract.
Get Your Messaging Right
Many struggle to describe their firms in language that resonates with their ideal clients or prospective team members. Our team of professional writers makes it easy.
Make Your Expertise More Visible
How do you get more, better clients? Use your website as a platform to promote your expertise and build a portfolio of case studies. It’s simpler than you think.
We don’t bury you in reports, but show concrete and clear results that objective show how your website is performing and how your marketing dollars are performing.
4 steps to building a successful website for your business
Below is a description on the 4 phases we use for our web development projects. We get your approval at the end of each phase of web development. This allows you to know exactly how your website will work and how it will look, so that at the end of the project there are no surprises!
Design and functionality of your website are documented in detail.
We create web design concepts and modify them based on your feedback.
We create the website based on the approved design and functionality.
Your website is live on time and on budget, delivering the agreed objectives.
This first step is crucial, and our approach sets us apart from other web development companies in Australia. We start with documenting the requirements for functionality and technology for the development of your website first. This includes user experience requirements, describing how we want your web visitors to interact with your website. We also look at what content we’ll need to create to properly showcase your expertise.
Of course one requirement for all our websites is that they have a “responsive” design, which means that your website is mobile-friendly, and adapts automatically to the screen resolution of the device used: desktop, laptop, tablet and mobile.
We build a functional prototype of the structure and functionality of your website before the real web development starts. We also agree on instructions for web design to guide the creative process, including branding, and requirements for user interface and functionality. Below is an example of the wireframes created for the website of Locate Buyers Agency, as well as the resulting web page created from the wireframes.
Upon approval of the functional and design requirements of your website we create different web design concepts. Based on your choice and your feedback we modify the graphic design concept, and then use it to guide the web design of all internal pages of your website.
In this phase the actual website is created by our web development team, using the prototype of your website and the approved web design. A dedicated project manager ensures that development is done in accordance with the functionality and design requirements, and industry best practices.
Every website is built on the basis of a Content Management System, which allows inexperienced users to create and edit content on the website. Our approach allows us to be platform-agnostic: we’ll choose the best possible platform for your requirements and your budget, and then engage the best possible development team to create your website.
Duda allows for fast and cost-effective deployment of brochure-type websites hosted on a secure platform
WordPress is best used with custom design and limited use of plugins to ensure lean and fast websites
Once the website is finalised and tested it will be put online at a hidden location for your own testing. Any adaptations to the website can be made before the website is deployed to a live hosting environment. Prior to full release your employees will be trained to use the Content Management System.
Just A Few Of Our Clients & Testimonials
“We recently engaged Butler & Co to create a marketing strategy for our Chartered Accounting firm which provides a full range of business services. They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”
“Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”
“Butler & Co managed the entire process which was fantastic for our own time management needs. It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”
Speak To A Growth Strategist, Not A Salesperson
Schedule a call to talk about your business. No commitment, no sales pitch, just a conversation.