Become A Trusted Advisor

Next Generation Firms Coaching Program

Our proven system for establishing you as a trusted advisor in your field of expertise, booking appointments with qualified prospects and commanding the price you deserve.

Without creating mountains of content, becoming a marketing guru, spending money on ads or taking up all of your time.

Our Next Generation Firms Coaching Program will ensure your practice grows to the level you know it can by providing you with a proven system to showcase your expertise, create meaningful relationships and become a trusted advisor to your clients.

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What is it?
Our Next Generation Firms Coaching Program is a 6-week interactive program. It’s purpose is to teach you how to showcase your expertise as a trusted advisor in your industry and build meaningful relationships with the right type of client.
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Who is it for?
It is for experienced consultants, advisors and sole practitioners who are looking to improve their business through establishing meaningful relationships with the right type of client. It’s for entrepreneurial, driven and passionate practitioners who are experts in their field and want to serve their clients better whilst earning more income and taking back control of their time.
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Where does it happen?
Our Next Generation Firms Coaching Program is a self-paced program with training modules that are accessible via our online content portal. We also hold group coaching sessions twice per week to give you as much personalised help and support as you need.
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How does it work?

You watch the videos, complete the action items, use the provided tools and templates.

Ask questions during our twice weekly live Q&A calls, follow the process, and get results.

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When does it start?
Next Generation Firms is an online course, it starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish. You get lifetime access.
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Why does it exist?
We are tired of seeing great practitioners with exceptional talent struggle to progress in their careers or get tied up working with ‘less than ideal’ clients. Our program changes the game and levels the playing field.
This may seem a little unusual for a marketing firm to admit, but in truth, most solo consultants, advisors and practitioners don’t need a hundred more clients.

In fact, we’d go out on a limb to say that if ‘any client with a pulse and money’ is the foundation of your growth strategy … you need professional help as soon as possible.

Seriously, that market is a race to the bottom. You’re heading for trouble as the forces of technology, offshoring and artificial intelligence will continue to persist and will keep eroding the profitability of your business.

It has been our observation that most solo consultants, advisors and practitioners go from surviving to thriving with just 3 to 7 more of the RIGHT clients.

Therefore, what is required is a radically different approach to marketing for the small / solo professional service firm.

Sure, leads and clients are important, but it’s Visible Expertise and Impactful Relationships with the right people (clients and strategic referral partners) that is truly going to allow your firm to thrive into the future.

This implies three fundamental axioms:

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You must be (or be committed to becoming) one of the top 5% of those in your field.
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You must have a proven mechanism of showcasing that expertise to the right audience; and
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You must realise that at its essence, people need to like and trust you before they will decide to do business with you.

What a few people in our program say

“I’ve done Trent Butler’s training program and must say it has changed my life! I was having issues with generating high quality leads for my Bookkeeping business but now I have learned how to create authority and built real relationships with prospects and turn them into paying clients. I recommend Trent 100%!”

— Avani Sorathia, Certified Practicing Accountant

“This cleared the fog about how to market my business.”

— Vikas Sood, Pinnacle Advisory & Consulting Group

“Absolutely thrilled with Trent’s program and the results that have transpired…Would absolutely recommend his program, and Trent really goes out of his way to make this work for you!”

— Naomi Dorrington, Virtual CFO

“Absolutely thrilled with Trent’s program and the results that have transpired…Would absolutely recommend his program, and Trent really goes out of his way to make this work for you!”

— Naomi Dorrington, Virtual CFO

Next Steps?

Apply here to see if you’re a fit for our program

Not ready to take the next step?

No problem. Start upskilling by yourself with the following books (many of which have influenced the methodologies we teach as part of our Next Generation Firms Training Program):

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Grow your business with our proven business development systems

Speak to the team at Butler & Co today about how we can help your business.