Strategy Development

Do These Problems Sound Familiar?

Without a proper strategy, marketing ‘tactics’ won’t work as they should.

Have you ever found yourself asking questions like:

\

Just what is our point of difference (or do we even have one)?

\
Do people see us as a commodity service provider?
\
What tactics would work best specifically for our firm?
\
Where should we be spending our marketing dollars and efforts?
Marketing Strategy Plan

Why is Strategy the Answer?

The answers to these questions are not found in SEO, Social Media, Networking or a New Website. 

These are strategy problems that can only be answered with a strategy solution.

Once you develop a marketing strategy specifically for firm, you’ll suddenly discover that:

\

You can attract clients that are ideal for you (based on your firm’s specific background, knowledge, skillset, intellectual property, existing goodwill, team and comfort level).

\

You can stand out in ways that make competing firms irrelevant.

\

You will know confidently what to do and what not to do from a marketing standpoint (i.e. we are going to take this action next because…).

\

Clients will expect to pay a premium to work with you.

\

You can identify the most profitable ways for you to attract new business.

\

Staff feel supported in their careers knowing they are part of a firm that takes organic growth seriously.

Marketing Strategy Plan

What a client said about our strategy first engagement process

“We engaged Butler & Co to assist with our marketing strategy and with their approach I feel they have really captured the essence of our business and understands our strengths in a way that will allow us to efficiently leverage those strengths and grow our business. I highly recommend working with Butler & Co.”

Shane Hiscock

Director, Locate Buyers Agency

What Our ‘Strategy First’ Engagement Includes:

Getting Started Discovery Meeting
During this call we’ll learn about your current marketing efforts and results as well as future goals and objectives. We’ll also uncover the unique growth opportunities that exist specific to your firm.
Marketing Strategy Plan
Core Message and Ideal Client Personal Development

We’ll interview up to 10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.

Marketing Strategy Plan
Editorial Plan

Based on our keyword research we’ll build a content strategy that will allow you to map out 6 months of content as part of your ongoing marketing efforts.

Marketing Strategy Plan
Competitive Landscape

We’ll study up to three of your biggest competitors and create high-level summaries and report on their marketing strengths and weaknesses.

Marketing Strategy Plan
Client Journey Map

We’ll help you create a roadmap of suggested marketing tactics for each of the phases of the professional services client buying journey: Know, like, trust, try, buy, repeat and refer.

Marketing Strategy Plan
Priority Growth Recommendations

From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing as a priority.

Marketing Strategy Plan
Presentation of Findings

Once we complete our work, we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action.

Marketing Strategy Plan
The entire process takes about 30-40 days and involves three meetings with you and your team.
At the conclusion of the Strategy First Engagement, you will have a customised marketing strategy plan with a clear emphasis on lead generation tactics and priority next steps.

100% MONEY BACK GUARANTEE

We offer a 100% Money Back Guarantee on our Strategy Development Engagement. That’s how confident we are in the quality of the process we have developed over the years. If after the presentation of your marketing strategy plan and priority next steps you don’t think that this information will improve your marketing results, then simply ask for a full refund.

Marketing Strategy Plan

Just A Few Of Our Clients & Testimonials

Digital Marketing Services
Digital Marketing Services
Digital Marketing Services
Digital Marketing Services
Digital Marketing Services
Digital Marketing Services
Digital Marketing Services

“We recently engaged Butler & Co to create a marketing strategy for our Chartered Accounting firm which provides a full range of business services. They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”

Chris C.

Partner, Chartered Accounting Firm

Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.

Maryanne D.

Director, Recruitment Firm

Butler & Co managed the entire process which was fantastic for our own time management needs. It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”

Mike U.

CEO, Financial Advisory Business

WE CREATE NEW CLIENT OPPORTUNITIES BY IMPROVING THE VISIBILITY OF YOUR EXPERTISE

Speak to the team at Butler & Co today about how we can help you achieve your goals.