Marketing Strategy Plan

Do These Problems Sound Familiar?

Without a proper strategy, marketing ‘tactics’ won’t work as they should.

Have you ever found yourself asking questions like:

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Just what is our point of difference (or do we even have one)?

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Do people see us as a commodity service provider?
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What tactics would work best specifically for our firm?
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Where should we be spending our marketing dollars and efforts?
Marketing Strategy Plan

Why is Strategy the Answer?

The answers to these questions are not found in SEO, Social Media, Networking or a New Website. 

These are strategy problems that can only be answered with a strategy solution.

Once you develop a marketing strategy specifically for firm, you’ll suddenly discover that:

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You can attract clients that are ideal for you (based on your firm’s specific background, knowledge, skillset, intellectual property, existing goodwill, team and comfort level).

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You can stand out in ways that make competing firms irrelevant.

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You will know confidently what to do and what not to do from a marketing standpoint (i.e. we are going to take this action next because…).

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Clients will expect to pay a premium to work with you.

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You can identify the most profitable ways for you to attract new business.

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Staff feel supported in their careers knowing they are part of a firm that takes organic growth seriously.

Marketing Strategy Plan

What a recent client said about our strategy first engagement process

“We recently engaged Trent to create a proposal for a marketing strategy for our Chartered Accounting firm which provides a full range of business services. He listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel he delivered a practical and detailed strategy that suits our needs and reflects our values and are looking forward to now working with Trent to implement this.”

Chris Clarke

Partner, Clarke & Brownrigg Chartered Accountants

What Our ‘Strategy First’ Engagement Includes:

Getting Started Discovery Meeting
During this call we’ll learn about your current marketing efforts and results as well as future goals and objectives. We’ll also uncover the unique growth opportunities that exist specific to your firm.
Marketing Strategy Plan
Core Message and Ideal Client Personal Development

We’ll interview up to 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.

Marketing Strategy Plan
Editorial Plan

Based on our keyword research we’ll build a content strategy that will allow you to map out 6 months of content as part of your ongoing marketing efforts.

Marketing Strategy Plan
Competitive Landscape

We’ll study up to three of your biggest competitors and create high-level summaries and report on their marketing strengths and weaknesses.

Marketing Strategy Plan
Client Journey Map

We’ll help you create a roadmap of suggested marketing tactics for each of the phases of the professional services client buying journey: Know, like, trust, try, buy, repeat and refer.

Marketing Strategy Plan
Priority Growth Recommendations

From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing as a priority.

Marketing Strategy Plan
Presentation of Findings

Once we complete our work, we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action.

Marketing Strategy Plan
The entire process takes about 30-40 days and involves three meetings with you and your team.
At the conclusion of the Strategy First Engagement, you will have a customised marketing strategy plan with a clear emphasis on lead generation tactics and priority next steps.

100% MONEY BACK GUARANTEE

If after we deliver your final presentation and recommendations, you don’t think you can use this information to dramatically improve your marketing results, simply ask for a full refund.

Marketing Strategy Plan

Let us help you grow your Practice the right way!

Click on the button below and let’s schedule a call to see if we are a good fit for working together.