Marketing Strategy Plan
Do These Problems Sound Familiar?
Without a proper strategy, marketing ‘tactics’ won’t work as they should.
Have you ever found yourself asking questions like:
Just what is our point of difference (or do we even have one)?
Why is Strategy the Answer?
The answers to these questions are not found in SEO, Social Media, Networking or a New Website.
These are strategy problems that can only be answered with a strategy solution.
Once you develop a marketing strategy specifically for firm, you’ll suddenly discover that:
You can attract clients that are ideal for you (based on your firm’s specific background, knowledge, skillset, intellectual property, existing goodwill, team and comfort level).
You can stand out in ways that make competing firms irrelevant.
You will know confidently what to do and what not to do from a marketing standpoint (i.e. we are going to take this action next because…).
Clients will expect to pay a premium to work with you.
You can identify the most profitable ways for you to attract new business.
Staff feel supported in their careers knowing they are part of a firm that takes organic growth seriously.
What a recent client said about our strategy first engagement process
“We recently engaged Trent to create a proposal for a marketing strategy for our Chartered Accounting firm which provides a full range of business services. He listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel he delivered a practical and detailed strategy that suits our needs and reflects our values and are looking forward to now working with Trent to implement this.”
What Our ‘Strategy First’ Engagement Includes:
Getting Started Discovery Meeting
Core Message and Ideal Client Personal Development
We’ll interview up to 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Based on our keyword research we’ll build a content strategy that will allow you to map out 6 months of content as part of your ongoing marketing efforts.
We’ll study up to three of your biggest competitors and create high-level summaries and report on their marketing strengths and weaknesses.
Client Journey Map
We’ll help you create a roadmap of suggested marketing tactics for each of the phases of the professional services client buying journey: Know, like, trust, try, buy, repeat and refer.
Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing as a priority.
Presentation of Findings
Once we complete our work, we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action.
The entire process takes about 30-40 days and involves three meetings with you and your team.
100% MONEY BACK GUARANTEE
If after we deliver your final presentation and recommendations, you don’t think you can use this information to dramatically improve your marketing results, simply ask for a full refund.
Let us help you grow your Practice the right way!
Click on the button below and let’s schedule a call to see if we are a good fit for working together.