I’m a Chartered Accountant based in Sydney, Australia. I also know a lot about developing a practice using online channels, which makes for a rather unique mix of skills. I work exclusively with professional services firms to help them grow their businesses by providing them with a best-practice approach to acquiring clients online.
I’ve long had a passion for building businesses. Specifically, building advisory practices through the power of clear messaging and valuable conversations. It’s what I love to do.
It’s not just about sales and money. It’s about much, much more.
It’s about supporting those firms who believe in providing their clients with the best service possible.
It’s about helping those firms create opportunities for their teams and the next generation as a result.
Supporting the growth of others in practice is one of my greatest joys in life, but it took a decade of living and learning to get here.
The Accounting World
I must have been all but five years old.
I think it was the way my father hung on every word the accountant said that seduced me into the profession. Seeing someone I respected listen so intently to the words coming out of this accountant’s mouth is an image I still hold in my mind.
Ultimately, I became an accountant to be a strategic partner / adviser to the clients I serve. I have also for as long as I can remember been obsessed with business and entrepreneurship, so I figured a career in accounting would also equip me with the skills needed to go into business for myself. I was half right.
After spending a decade rising through the ranks of the “traditional” accounting firms, I was excited to be promoted relatively early to Senior Manager at a truly exceptional and well-regarded boutique Forensic Accounting practice.
The money was great. The workload challenging and intense.
But it left me feeling empty…
The Business Development World
- Lead generation
Whilst I could create a budget, income statements and balance sheets, prepare complicated discounted cash flows and three-way financial forecast, I had no idea how to:
- Confidently articulate my value to another human being; or
- Sit across from said human being and ask for money.
I also realized that sales was the number one skill that I needed if I wanted to become successful in business myself. And this is where my life changed.
Study turned into passion. Passion into obsession.
I continued to apply these learnings to my wife’s business. In three short years, Nardin grew her brand to become one of the most well regarded and sought after independent hair and makeup artists in our state. Nardin is frequently booked out (and now employs several staff to assist with service delivery) and has on several occasions been flown by clients to exotic wedding locations all over the world. I occasionally tag along. Now the honest truth is Nardin is truly exceptional at what she does and I take little credit for her success. What I do know however is that absent a sound client acquisition and sales strategy, it is highly probable that her talents and abilities would never have seen the light that they unquestionably deserved.
The Two Worlds Collide
- To become a strategic partner / adviser to the clients I serve; and
- To feed my passion for entrepreneurship and to one day be in business for myself.
Whilst I enjoyed a comfortable salary and being surrounded by a wonderfully talented team of fellow professionals, neither of my two “WHYs” were being satisfied. I’d also formed the strong conviction that due to forces beyond my control, my two “WHYs” had little chance of materialising in the short or medium terms unless I was willing to step up and do something about it.
Choice A: Continue as a well-paid employee and wait an unknown period of time to do the two things I joined the profession to do in the first place; or
Choice B: Go “all-in” and ultimately do the two things I joined the profession to do in the first place.
It was finally time to dive full-time into the scariest part of business: entrepreneurship. I took Choice B – Butler & Co Marketing was born.
Why I Do What I Do
I work with clients specifically to figure out what is the vision and the dream that they have for their lives and their practices – i.e. their WHY.
- What type of work do we enjoy?
- Who do we actually want to be working with?
- Exactly how many meetings do we need to have on our calendars each week?
- Exactly how many clients do we need?
- How are we going to get those clients?
- What do we need to learn?
- What do we need to say?
These questions are important to have the answers to.
WE CREATE NEW CLIENT OPPORTUNITIES BY IMPROVING THE VISIBILITY OF YOUR EXPERTISE
Speak to the team at Butler & Co today about how we can help you achieve your goals.