We Help Established Service Businesses
Sensibly Increase Their Revenue By $1 Million Or More In 12 To 15 Months
Hit your revenue goals and create genuine progression opportunities for your team by partnering with a Chartered Accountant & Marketing Consultant who’s transparent about strategy, execution, and reporting.
“…the team is always quick to act, our lead volume has increased by over 900%. It’s been transformative to our business and helped us go to the next level. I would have no hesitation in recommending the services of Butler & Co to any sized service business.”
Shane Hiscock / Locate Buyers Agency
We Believe That Growing A Professional Service Business Is A Process, Not An Outcome.
We understand how busy you already are providing a premium service to your clients. We know this means you need a proven marketing partner who can strategise, plan and execute your customised growth program without being handheld and as an extension of your existing team.
We have helped dozens of Australian professional service businesses execute ROI focused growth programs that achieve real results. Our best add an additional $1 million+ in new gross income to their business in 12-15 months.
Our Process For Achieving This Outcome
Our four-stage process ensures the right things get done in the right order and serves to ‘de-risk’ the growth process.
Stage 1: Develop A Growth Plan Centered Around Attracting Premium Clients
We identify your ideal prospects and how to differentiate you from the competition and create a plan to attract profitable clients.
Stage 2: Create Foundational Authority Assets
From written authority content, client case studies, a modern marketing website and everything in between, we create the new foundational assets needed in order to attract and convert ideal client and generate more referrals.
Stage 3: Validate Ability To Attract & Successfully Onboard New Clients
We gather real market data and feedback at a small scale in order to ‘prove’ your tailored growth plan is going to work; as well as to identify any bottlenecks or gaps in your sales/onboarding process before we enter the scale phase.
Stage 4: Ongoing Growth Partner & Scale The Client Attraction System
We deliver high-quality prospects and warm leads to you at scale and at a pace that accommodates your pre-defined growth targets.
Why Clients Choose Us
There are thousands of marketing agencies and business growth consultants in Australia, and they are all saying exactly the same thing. Here’s how we’re different and why our clients choose us:
We Understand Premium Professional Services
Our founder and growth strategist, Trent Butler, is a qualified Chartered Accountant with over 10-years experience in working across three tiers of the accounting profession (a small boutique, mid-tier and ‘big 4’ firm). He deeply appreciates how prospects choose a professional service provider and ensures your growth plan and marketing assets are prepared accordingly.
We’re Revenue Obsessed
We don’t care for vanity metrics: we track leads, sales and money in your bank. Through our easy to understand reporting, you’ll know exactly how your marketing investment is performing and how we’re tracking against pre-defined goals and budget.
Selective Partnerships
Where appropriate, we put our money where our mouth is by structuring a portion of our remuneration as contingent on achieving our pre-agreed goals. This forces us to prioritise client selection and only become involved where we’re certain we can add value and achieve a positive win/win outcome.
Data-Backed Decision Making
Done correctly, marketing is far less subjective than one might think. Every decision we make with clients is well-reasoned and backed by the data we collect and show you as part of our process.
Progress In Stages
We’re conservative by nature and so believe in progressing with every client in stages. We define the goalposts in advance to de-risk your investment and so you know exactly what is going to be achieved and by when.
Direct Point of Contact
We won’t put clueless account managers or junior staff between us and you. Every client works directly one-on-one with our founder and growth strategist Trent Butler. You’ll be working directly day-to-day with the person who is in the trenches daily and is executing growth plans for other businesses like yours.
Select Case Studies & Results
We take tremendous pride in the concrete results we deliver for our clients.
Locate Brisbane Buyers Agency
Locate Buyers Agency in Brisbane has been working with Butler & Co for 18+ months and we’re consistently deliver a 10x return on their marketing investment.
During Stage 1, we interviewed their existing high-value clients and created a content strategy and growth plan that would showcase their focus on being the Buyers Agent of choice and attracting more high-value clients looking to call Brisbane home.
During ‘Stage 2’, we worked closely with Locate to re-brand and re-build their website, including the project management of obtaining case studies, authority blogs, client reviews and testimonials. This transformed their online presence and formed the foundations of growth success moving forward.
During ‘Stage 3’ & ‘Stage 4’, we validated the growth plan and have continued to drive a high-rate of online inquiry, referrals and new clients into the business.
“…the team is always quick to act, our lead volume has increased by over 900%. It’s been transformative to our business and helped us go to the next level. I would have no hesitation in recommending the services of Butler & Co to any sized service business.”
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
Arc medical AccountaNts
Arc Business Partners approached Butler & Co to create a growth plan for their accounting firm, including the creation of a professional lead generation website design to attract and onboard Medical Professionals.
During ‘Stage 1’, we interviewed their existing doctor, specialist and pharmacy clients and created a content strategy and growth plan that could showcase their focus on advanced strategic tax planning.
During ‘Stage 2’, we worked closely with Arc Business Partners to brand their new Arc Medical Accountants business, write case studies and authority blogs focused on tax planning for medical professionals, as well as deliver a website that has transformed their online presence.
During ‘Stage 3’, we’ve worked to validate the growth plan prior to scaling up the campaign and our partnership, in effect ‘proving’ there is a sufficient market opportunity (evidenced by real leads and new clients).
“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”
James Livingston, Founder & CEO, Arc Medical Accountants
APL Insolvency Melbourne
“Thank you to Butler & Co for all your hard work. The campaign has definitely resulted in connections with our target market and new clients. I From both a cost and time perspective, it has really been pretty efficient and we’re looking forward to the long term relationship.”
Jack Abeyratne, Principle & Registered Liquidator, APL Insolvency
“We recently engaged Butler & Co to create a marketing strategy for our Chartered Accounting firm which provides a full range of business services. They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”
“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”
“Butler & Co managed the entire process which was fantastic for our own time management needs. It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”
About Trent Butler
We’re not like other Marketing Agencies, Growth Consultants or Coaches. We’re not taking on clients at scale which results in a “churn and burn” business model.
Rather, my approach is about no ‘BS’, honesty and transparency. Our model is to work with a smaller volume of exceptionally talented clients and let their results do the talking.
As you’ll see, I’ve built Butler & Co with the goal of having the best-performing clients. I believe that we’re only as good as the results we deliver for our clients, and so that’s where my team and I spend the majority of our time day to day.
Prior to commencing my entrepreneurial journey in 2018, I qualified as a Chartered Accountant and spent over 10-years working across three different firms spanning the three ‘tiers’ of the accounting profession (a small boutique, mid-tier and ‘big 4’ firm).
I believe the real reason to grow a service business is to create genuine career advancement and progression opportunities for the team’s ‘A-Players’, whilst making the founders’ dreams a reality as part of the process. I also deeply appreciate the ‘buying journey’ of how prospects conduct their due diligence and choose a professional service provider in the modern digital world.
We understand that as your business grows and thrives, so will ours. So let’s talk, I promise it will be a breath of fresh air.
Do You Qualify?
Right or wrong, we believe that the results we achieve for our clients originate from their pre-existing business success. Therefore, we only partner with clients who meet the following criteria:
You Are Already Established
You own or manage an established service-based business with at least a few employees. You’re profitable, with healthy cash flow and established operational processes.
You Have Raving Fan Clients
You have at least 10 pre-existing clients who are delighted with the outcome(s) achieved by working with you and who represent the ideal client with whom you’d like to attract more.
You’re The Premium Option
You are providing one to two premium services where each new client or project results in at least $5,000+ in gross income to you.
You Have A Growth Mindset
You have a growth mindset and you are ready to invest to grow your business. You’re doing so to make an even more positive impact and to create new personal and professional progression opportunities for both yourself and your staff/employees.
Speak To A Growth Strategist, Not A Salesperson
Schedule a call to talk about your business. No commitment, no sales pitch, just a conversation.